Ads4Good empowers individuals and businesses to contribute to social causes of their choice by simply donating space on their Web sites, blogs or other community portals. Ads4Good will allow hosts of Web sites and blogs to donate screen space for advertising that generates charitable contributions.  SocialSense uses well-established ad brokering infrastructure and repurposes it for social needs. It is partnered with Ozone Media for a prototype and intend to go live this fall.

Model: Ads4Good will charge a placement and payment fees sufficient to operate and grow the business.

Founder: Akshay is an experienced Web application developer and the founder of SocialSync. SocialSync works with non-profits to help them leverage the Internet to mobilize action and resources for their causes. SocialSync today works with 18 non-profit organizations across the Indian sub-continent. Akshay has teamed up with Ravi Kabra and Pavan Mishra. Pavan has a wealth of expertise on building online platforms for SocialSync and SocialMedian. Ravi has been instrumental in building and managing the Media Contacts and Center of Excellence operations in India. He has a deep understanding of marketing, online branding and cross channel ROI measurement.